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Case Study on Ray-Ban Meta Smart Glasses Meta has developed 4 different glasses: the Ray-Ban Meta, Meta Ray-Ban Display, Oakley Meta HSTN, and Oakley Meta Vanguard. Each product has distinct uses, with the Oakley models being built for more performance, and the Meta Ray-Ban Displays being built around the lens screen function. This case will look more into the Ray-Ban Meta model and detail the strategy behind bringing them to market. Background – Ray Bans is an eyewear bra

What's Next for Digital Marketing? Digital technology has been effective in innovating marketing strategies, but is now ubiquitous, blending into our daily lives. Now, we’re seeing the rise of AI being integrated into our lives and even marketing. So, what is next? A current movement in advertising is the pushback against generative AI and the broader demand for genuine representation of real people and their values. Consumers are increasingly frustrated by campaigns that rel

A How to Guide: Creating Effective Social Media Content It’s undeniable that social media is one of the most dominant digital platforms, making it an essential component for companies wanting to establish their digital presence.   Not only is social media an easily accessible platform, but it's effective in multiplying exposure for people and brands. This is why you see companies establishing their presence in more informal ways, such as Taco Bell or Starbucks commenting unhi